Projects

This is where you can find samples of work I have recently created! To view the full project discussed in each box, simply tap the image to find an embedded link.

Place-Based Branding Project

This is a content piece I created for the class ENC3252 at the University of Florida. It is intended to act as a local resource for introverted new students who may be anxious about attending a large public university, navigating them through UF’s campus while showcasing a few of the best spots to find some peace and solitude. The text, images, and layout design are all my own work, revealing both my verbal and visual creativity.

To view the full project, tap the image above.

Native Advertisement

This project includes an analysis paper, a written content piece, and a digital ad mockup, all of which I created for the class ENC3252 at the University of Florida. The ad promotes an independent yarn company called Apricot Yarn & Supply, linking to a blog post type article full of free patterns and product recommendations. I designed the ad to appear in stream on Pinterest, using my design skills on Procreate and Canva to create a visually appealing mockup and my knowledge of Pinterest’s user demographics and technical features to place the ad accordingly.

To view the full project, tap the image above.

Content Marketing Campaign Strategy

This is a content marketing strategy proposal that I created for the class ENC3252 at the University of Florida. The proposal is tailored to the needs of a small business called Passion Fur Pets Pooch & Kitty Parlor, a local pet grooming salon in Bartow, Florida. The campaign aims to help strengthen the business’s online presence by engaging current and potential customers with knowledge branding content and a signature story piece. This project is a culmination of my strategic communication writing and design skills.

To view the full project, tap the image above.